amen, brother. down 30% myself. Own a small family business.

It just seems to be a smart business move on a small scale for a small company with a pretty loyal following. They're budget might be better served in grass roots than any print or ad campaign would ever be for them, their dealers and their product. It's a small business who knows their niche and seem loyal to it. better understanding of business is in order bfore hatin on 'em. we're all tryin to keep food on the table here. I like this company alot.

i'm gonna market a rider inspired scent called "Uplift Endeavor". It'll smell like your lid, gloves, pads, shoes and socks (before washing, ofcourse) after an all day session at your favorite bike park or trail. it'll be packaged in a sponge so you simply twist & drip! that's right ladies we'll have something for you, too!

+1 to dmad. try and explain to the emt with your ass mauled why is it that you smell like a fruit basket.haha